HeiaHeia.com partners with Pfizer’s health coaching subsidiary Preve

PRESS RELEASE
Helsinki, 12 April 2011

HeiaHeia.com and Pfizer’s Preve sign agreement
Introducing online and social media dimensions to wellness coaching

HeiaHeia.com, an online wellbeing service provider, and Preve Ltd, a Finnish subsidiary of Pfizer specialized in providing health coaching services for healthcare, have signed a service and license agreement concerning online corporate wellness services. As a result of the agreement, Preve’s customers will be able to use Preve’s health coaching concept also online.

“Users of the integrated service will have access to a personal health coach for at least three months. In addition, they will be using a customized version of the HeiaHeia online service. In the online service, the participants will be able to set personal objectives related to lifestyle changes, report daily activities and receive support and encouragement from peers”, says Jari Turpeinen, Director, Preve Ltd.

“The health coach assists the participant in setting realistic objectives that take into account personal motivation, abilities and resources. The coach also monitors the participant’s progress, motivating them to work for their goals. The coach and the participant stay in touch by regular phone calls as well as
communicating via the online service”, says Turpeinen.

“This agreement is a significant step in our strategy to build an international leader in online wellbeing services. Through this partnership we gain a unique opportunity to combine our usability and online competence with the resources and research base of the leader in health and wellness industry”, says Jussi
Räisänen, CEO and Co-Founder of HeiaHeia.com.

The partnership involves joint product development and several corporate pilots launched during spring 2011.

About Preve
Preve Ltd, a subsidiary of Pfizer Finland, develops cost-effective services for the self-care of patients with long-term conditions and for the prevention of various lifestyle-related diseases. The aim is to create wellness with new means. Preve provides services both to the health care sector and to employers, and its business is based on efficient networking. Together with partners, Preve wants to create health-promoting habits and to motivate service users to lead an even better life.

About HeiaHeia.com
HeiaHeia.com provides web and mobile services that motivate people to move more, share activities with friends, and cheer others – bringing a fun and social dimension into physical activity and wellbeing. Users can choose from over 350 activities and the workouts can be shared also on Facebook and Twitter. HeiaHeia.com’s technology offers a cost-efficient, commercially attractive way for various communities to provide engaging, customized online services for wellbeing.

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